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has become a modern meeting place and a location for dialogue between staff, custo- mers, interested parties and BMW enthu- siasts. It has come a long way since 1982, and its success story is still being written. The newBMWdealership inSchwandorf now extends along Industriestraße, show- casing its aesthetically striking design and simple, timeless elegance. Standing directly in front of the building, the exterior and interi- or spaces appear to merge into one another. This phenomenon is thanks to the lightness and transparency of the glass façade com- bined with the forms and materials which continue on the outside. Due to the flowing transition, the dealership appears much brighter, friendlier and more modern from the inside. The interior is now marked by squared, white-plastered wall and ceiling panels along with the Driving Gallery, the lat- ter of which is the showroom’s main attrac- tion and centres on the models on display. A special BMW ALPINA area is now also located in the showroom; it conveys the experience of an enjoyable drive, self-con- fidence, innovation and excitement to the customer at every touchpoint. Despite the vastness and open-plan design, visitors feel well taken care of in these areas. A char- ming, pleasant coffee bar and the open reception area round off the building’s suc- cessful design. The future is already here at the Lell dealership. Innovation continues to thrive: in 2018, all BMW dealerships will be converted into BMW i locations with the correspon- ding charging infrastructure and BMW i showrooms. Of course, employees will be trained to become BMW i specialists in the spirit of visionary electromobility. Customers and interested parties should definitely visit to get a first-hand experience of the new design and brand. A new under- standing of what ‘premium’ and ‘innovation’ mean has begun – but what hasn’t changed over 36 years of business is Lell’s unique customer service. www.lell-bmw.de LELL – YOUR BMWSERVICE PARTNER. In 2017, its anniversary year, the company experienced extraordinary renewals and brand expansion, a continuation of reno- vation work on the BMW dealerships and the incorporation of the BMW ALPINA and BMW i in the brand portfolio. Now, in 2018, Autohaus Lell continues to develop in a visi- onary and future-oriented way. The highlight of the BMW dealerships’ modernization process will be achieved th- rough the completion of the car dealership in Schwandorf, Germany. The entire buil- ding has been completely rebuilt from the ground up and adapted to accommodate new customer needs, BMW standards and electromobility. In this way, the former BMW sales location in the heart of Schwandorf Advertisement KEEPINGPACE WITHTHETIMES. THENEWLELLBMWDEALERSHIP INSCHWANDORF.