Welcome to the Bavarian Millitary Community2021/2022

parties and BMWenthusiasts. It has come a long way since 1982, and its success story is still being written. The new BMW car dealership Schwan- dorf now stretches along the Industriestra- ße, showing the case with its aesthetically striking design and simple, timeless elegan- ce. Standing directly in front of the building, the exterior and interior seem to merge into one another. This phenomenon is due to the lightness and transparency of the glass facade in combination with the forms and materials that continue towards the outside. The flowing transition makes the car dea- lership appear much brighter, friendlier and more modern from the inside. The interior is now characterised by square, white plas- tered wall and ceiling panels and the Driving Gallery, which is the main attraction of the showroom and focuses on the models on display. The showroom now also features a spe- cial BMW ALPINA area, which gives the customer the experience of a pleasurable drive, self-confidence, innovation and ent- husiasm at every touch point. Despite the spaciousness and open design, visitors feel that they are in good hands in these areas. A charming, pleasant coffee bar and the open reception area round off the successful de- sign of the building. At the Lell car dealers- hip, the future is already here. The innovation continues to flourish: all BMW car dealerships are BMW i locations with corresponding charging infrastructure and BMW i showrooms. Naturally, the em- ployees are trained as BMW i specialists in the spirit of visionary electric mobility. Customers and interested parties should definitely stop by to experience the new de- sign and the new brand up close. A new understanding of what "premium" and "in- novation" mean has begun - but what has not changed in the 38 years of business is Lell's unique customer service. www.lell-bmw.de LELL – YOUR BMWSERVICE PARTNER. The company experienced extraordinary re- newals and brand extensions, an end to the renovation work at BMW dealerships and the inclusion of BMW ALPINA and BMW i in the brand portfolio. Autohaus Lell conti- nues to develop in a visionary and future-ori- ented manner. The highlight of the modernization pro- cess of the BMW dealerships was the com- pletion of the car dealership in Schwandorf, Germany. The entire building was rebuilt from scratch and adapted to new customer needs, BMW standards and electric mobili- ty. Thus, the former BMW sales location in the heart of Schwandorf has become a mo- dern meeting point and place for dialogue between employees, customers, interested Advertisement KEEPINGPACE WITHTHETIMES. THENEWLELLBMWDEALERSHIP INSCHWANDORF.